NEW BALANCE LAUNCHES UNI-SSENTIALS, A LINE OF UNISEX APPAREL AND REIMAGINED XC-72

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This week, New Balance unveiled Uni-ssentials, a new line of gender neutral apparel as well as a reimagined edition of the XC-72 in three colorways, Spring Tide and Eclipse, Black and Calm Taupe, and NB Burgundy and Wheat Field. Uni-ssentials is a modern, gender-neutral approach to sportswear staples constructed from the overlapping measurements of traditional men’s and women’s sizing.

Uni-ssentials moves beyond the old, artificial limitations, with a thoughtfully constructed  approach to gender neutral sizing. This newly engineered take on gender neutral sizing has built unique, numbered blocks from the intersecting points of traditional, lettered sizes, based entirely on body shape and measurements.

As sportswear basics continue to be the foundation of modern style, New Balance’s new Uni- ssentials range is a step forward for these wardrobe fixtures. Innovative, gender-neutral sizing built from the overlapping measurements of traditional men’s and women’s sizes offers a modern approach to everyday versatility.

The new gender-neutral XC-72, launching in tandem with the Uni-ssentials, includes three new colorways to compliment the line of gender-neutral apparel. Uni-ssentials was launched globally on NewBalance.com and selected global retailers on February 1, 2022. On the homefront, the Uni-ssentials apparels are available at all stores nationwide with a price range of RM149 to RM269 while the XC-72 is only available at Pavilion KL, Sunway Pyramid and Mid Valley Megamall stores, priced at RM539.

To learn more about Uni-ssentials, visit NewBalance.com or for more information on the latest offerings from New Balance, follow New Balance on Instagram and Facebook.

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